There are several ways to effectively market a library’s
fiction section. One of the ways I like
is to use a book display. Creative book
displays can easily grab patron’s attention and show them some of the things
the library has to offer. “A book
display consisting of a small group of books and a descriptive sign is one of
the most effective ways to promote and market parts of our collections.” (Saricks)
Another marketing idea that I like is to put short
annotations of books on the Library’s web page, Facebook page, or library
newsletters. Saricks states, “Good
annotations should be both informative and inviting.”
A third way of marketing fiction books would be through
introducing them in a book club. I think book clubs not only introduces you to
fiction books they also introduce you to fiction writers. You may be introduced
to only one book/author a month, however that author may have written more
books for you to read and share with others.
Resource:
Saricks, J. (2005) Promoting and marketing readers’ advisory collections
and services. In Readers’ Advisory Service in the Public Library. Chicago: ALA.
136-160.
Putting annotations on the website is a great idea! Does your library's website have a section dedicated to that? I think I'd have to fight for space to put something up on our website, but maybe it's something I could do through our social media channels. Starting a regular Facebook, Twitter, or Instagram post every week that features a title people might have missed... that might work in lieu of website space!
ReplyDeleteI don't work at a library, but at my neighborhood library their website has annotation if you know where to look for them, they're kind of hidden.
DeleteFantastic ideas, albeit on the short side.
ReplyDelete